Monday, September 30, 2013

What does "media" mean to me?

            We hear the word “media” constantly being tossed around in our present society, but for good reason. Media is constantly around us, whether it is the news we watch, the books we read, or even the people we interact with, we are all helplessly intertwined with media. For me, media is the technology we are exposed to in our everyday lives. By technology, I am referring to all sorts of ‘mediums.’ Alan Durant (2009) wrote in his book Language and Media, that “Media may be described as the technologies that extend human communication capabilities” (2009, p. 57).
            Being the quintessential source of influence in my life, one can certainly assume how important media is to me. It basically makes up my perceived ‘reality’ of life. Without media, I would be a boat without its body of water, stuck in the barren ground, without any means of fulfilling its use. I am constantly being exposed to information via the seemingly infinite mediums around me; it really is both a blessing and a curse to have technology so readily available to us nowadays.
            However, as much as I appreciate the technology at my disposal, I should also question how this constant bombardment of information affects my mindset. Upon logging into my Facebook account, I am always quick to check my timeline and literally get exposed to different news articles, all with bold titles. However, how can I be sure of what I am reading as a source valid information? In all honesty, I cannot.
            There is where my bittersweet appreciation for media comes to play, I love the convenience and usefulness everything related to media brings to me, but at the same time I am hesitant to readily absorb the vast array of shiny images, and bolded headlines presented. Media can quite possibly be a tool used by whoever is in control to desensitize and turn the massive viewing population into zombies. I remember reading from somewhere that media was an instrumental tool in shaping the general population to all be alike, therefore easier to control.

            I’ll leave you, the readers with the following question; How big of an impact do you feel that media has on a society?

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